SEMPO
Search Engine Market Professional Organization (SEMPO) is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. It was founded in 2002 when the search market industry was small in today's comparison. The purpose of SEMPO is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO is mainly concerned with Education and Awareness. It provides a number of research and articles as well as resources to support the educational mission. It funds advertising campaigns, outreach press and many events to make people aware of the value of search marketing. It also creates awareness regarding how to maximize the search marketing potential in a marketing mix.
SEMPO Institute is a part of the SEMPO trade association which provides online education for search marketing.