SEO: What is it?
Some of the most basic SEO tactics can make the difference between having a successful website and having a failure. Most people don't practise SEO because they don't understand it or, think it doesn't matter.
If you have been told that meta tags don't matter, ignore that advice. The search engines need all the help they can get to know what your site is about. When you are filling in your page title it is imperative that you use your main keywords. Also, your meta description should include your main keywords and also some secondary keywords. And, lastly, your meta keyword list should include at least 15 keywords starting with your main one and then adding your secondary.
The search engines read this information to know what your site is about, and they search the content to find the keywords. If they are the same, then you are good to go. But, if you don't use meta tags, or, if your content has nothing to do with the information in your meta tags, then the search engines will see there is a problem.
Start right by using your meta tags. It's a simple SEO strategy that can make a world of difference.