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© Edgeworks Limited

If the last round of Google algorithm changes hit your sites hard it's time to get back to the drawing board and redo your sites. It's not the SEO that's the problem, it's the content. Too often webmasters populate their sites with poor quality information. It is often content copied from another website, or, it is content that is badly written.

Google wants to make sure that when users hit on a site using their search engine, that the user finds what they are looking for. Google has many ways to measure user experience, and one of these methods is to log how long a user stays on a website. It's reasonable to assume that if a user is on and off a website in a few seconds that they didn't find anything of interest.

So the first thing to do to get your websites ranking again, is to write some original content that is useful for your site visitors. For example, if you have a website on cake decorating and your articles are about baking cakes, many site visitors will leave your site immediately because they don't want to know about baking cakes, they came to your site looking for information on how to decorate them.

Good quality articles will do wonders for your sites SEO rankings, and ultimately for your wallet.

© LevelTen_Colin

General Motors had recent SEO marketing success by using phrases featured in popular Super Bowl ads. With the example in mind, an SEO expert is advising small and medium sized businesses to also consider hijacking search terms associated with other businesses for their SEO marketing campaigns.

However, if a company decides to go this route, they should check to make sure they are not hijacking a trademarked term or phrase first, as that could result in legal trouble. In the case of GM, after marketing executives saw Chrysler Superbowl ad with the tagline "Imported From Detroit", they instructed staff to do a "keyword bit" on Google. That way anyone who typed the phrase "Imported from Detroit" into Google would be greeted with a paid search ad about GM Chevrolet brand as the first link. This strategy really paid off for GM, attracting millions of page views after the Super Bowl.

© rhysdjones

SEO can provide you and your website a means to help build the traffic of your website. However, in recent news, Google is attempting to locate websites that are solely based on SEO methods. According to the recent news reports, Google will be ranking websites that are all about SEO to a very low ranking.

This can mean that all your efforts have been done for nothing. Individuals may be asking why Google is making efforts to do this. The reason is because SEO has made the content of many thousands of websites junk content. In order to filter out the good from the bad, Google is attempting to filter the SEO based websites and provide readers better content.